Hotel Brosundet Joins HEIMR Collection – A New Chapter in Ålesund

We have exciting news! Starting January 6, 2026, we are thrilled to welcome Hotel Brosundet into the HEIMR family. This iconic hotel in the heart of Ålesund is now part of our growing portfolio of unique destinations along the Norwegian coast.

Why Hotel Brosundet?

Ålesund is renowned for its stunning Art Nouveau architecture, its proximity to fjords, mountains, and the sea and a wide range of experiences for both leisure and business travelers. The city has long been on our wish list, and we see tremendous potential to create hotel experiences that combine culture, nature, and quality. As our CEO, Terje Ropstad, says:

“Ålesund represents so much of what HEIMR Collection stands for: a strong identity, spectacular surroundings, and great potential to create unique hotel experiences.”

What does this mean for our guests?

Hotel Brosundet has been an icon in Norwegian hospitality for years, celebrated for its soul and quality. Our ambition is to preserve this unique character while adding operational advantages and a strong marketing presence. We aim to continue the hotel’s role as a vibrant meeting place in Ålesund, rooted in local culture and offering authentic experiences.

A strategic partnership

This acquisition also marks the beginning of an exciting collaboration between HEIMR Collection and 62° Nord, Flakk Group’s travel division. Together, we will work to elevate Norwegian tourism and create stronger connections between our destinations.

Our vision

We are proud to bring iconic hotels under the HEIMR umbrella. From Hotel Ullensvang in Hardanger to Hotel Victoria in Stavanger and Hotel Caledonien in Kristiansand and soon Savoy 1918 in Oslo. Our goal is clear: to become a leading player in Norway’s high-end segment, focusing on authentic experiences and local identity.

We look forward to welcoming you to Hotel Brosundet, now part of HEIMR Collection.